NJ Foods
NJ Foods is devoted to providing its guests the best dining experience in Singapore by paying meticulous attention to every detail. Since its establishment in 1997, NJ Foods has become a leader in Singapore’s food and beverage industry. Our commitment to fresh, responsibly sourced ingredients and innovative business practices has earned us commendations from the Health Promotion Board and Enterprise Singapore. Our relatively small portfolio of restaurants allows us to ensure that each one meets our exacting standards. NJ Foods restaurants are located in prominent locations throughout our little red dot. From Changi Business Park in the east to Ascott Raffles Place in the heart of Singapore to Queenstown in the west, we make it convenient to enjoy fine dining from anywhere on the island. Our catering and event service brings the NJ Group experience to private functions in any venue. We pride ourselves in delivering a consistently memorable dining experience across all our locations. The NJ Dining Experience, as we call it, guides everything we do, from sourcing ingredients to the elegant décor and attentive service our restaurants are known for. More than a brand, the NJ Dining Experience is an ethos. Our devotion to excellence inspires us to innovate. In 2017, for instance, we introduced the world to COBIE, the world’s first talking robot waiter. COBIE served guests at our Cali location at the Park Avenue Rochester Hotel, and even delivered room service, earning international recognition. We continue to blend a passion for excellence with an enterprising spirit. Our guests, in turn, have made NJ Foods one of the Singapore culinary scene’s most enduring successes. Our logo encapsulates our approach. Its four linked letter Es represent the enthusiastic energy and effort we invest to create enjoyable and easy experiences for everyone, every day. In short, Everything Easy for Everyone, Every day.
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With great success comes great social responsibility, and NJ Foods embraces its role as a responsible corporate citizen. Our CSR initiatives include a firm commitment to environmental responsibility through extensive use of recyclable items and initiatives to reduce our use of plastics. NJ Group pioneered the SGD $50 a Day programme, which allows our guests to easily add that amount as an untaxed addition to their bill. The effort has been remarkably successful, and our more altruistic guests have tended to contribute far more than the suggested amount. All donations are aggregated with NJ Group’s own charitable contributions and used to support people in need around the globe.
